NCL, the wellness brand formerly known as Natural Cure Labs, announced that it is entering the next phase of its brand transition, with new packaging, a redesigned website, and an expanded product lineup all currently in development. The rebrand, first announced earlier this year, marked the company's shift from Natural Cure Labs to the streamlined NCL identity already used by its team and customers.
NCL's newly rebuilt website is now live at naturalcurelabs.com. The company said its previous site no longer reflected the scale of the business, which has grown into a nationwide, multi-retailer operation since its founding in 2015. The new site was built to support that growth, with an updated design, expanded product information, and infrastructure to accommodate what's ahead.
New product labels reflecting the NCL brand identity are currently in production and are expected to begin appearing in shipments and on major online marketplaces soon. The formulations inside remain unchanged; only the packaging is being updated to align with the company's new visual identity.
"The name change was the first step, and the new website is the next one live," said Damon Sununtnasuk, Founder & CEO of NCL. "New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."
NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015.
The transition signifies a strategic move for the company, which has grown from a single monolaurin supplement into an award-winning wellness brand serving more than 200,000 customers worldwide, with over 35 million capsules sold and more than 7,000 verified customer reviews. NCL's products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, and TikTok Shop. The company has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America and named a two-time Gator100 honoree (2025, 2026).
Additional details will be released as each phase of the transition is completed. The rebrand reflects NCL's commitment to clean-label quality, third-party testing, and transparency, ensuring that its growth does not compromise the standards that have driven its success.
