Entering the competitive U.S. retail market presents significant challenges for international health and wellness brands, but Nutritional Products International has developed a comprehensive solution through its Evolution of Distribution model. Founded by retail veteran Mitch Gould, NPI serves as a single-source partner for companies seeking cost-effective entry into American markets, combining regulatory expertise, logistics support, and retail relationships under one roof. Companies frequently underestimate the distinct nature of the U.S. market, which involves navigating both unique retail culture and regulatory agencies like the FDA.
Gould emphasized that his company created a system that brings every necessary component together, eliminating the need for brands to manage multiple partners. The Evolution of Distribution model integrates sales, marketing, logistics, and regulatory expertise into a streamlined process that handles everything from importation to retail placement. NPI's regulatory capabilities include a food scientist with extensive FDA experience who ensures product compliance, while logistics professionals coordinate overseas shipping and customs clearance before products arrive at the company's Florida warehouse.
Once products are in the United States, NPI's sales team promotes and places them with major retailers, e-commerce platforms, and distribution partners nationwide. Gould's decades of experience include visiting headquarters and procuring orders from retailers including Costco, Sam's Club, Home Depot, Lowe's, CVS, Walgreens, Rite Aid, Kmart, Target, Walmart, and 7-Eleven. These longstanding retail relationships have enabled Gould to place hundreds of products into some of the most recognized retailers in the country.
His firsthand knowledge of how America's largest retailers operate provides international companies with crucial guidance through the complexities of U.S. distribution. Recognizing that new brands often cannot afford traditional marketing agencies, Gould also launched InHealth Media, NPI's in-house marketing arm that specializes in high-impact campaigns across digital, social, influencer, and retail-focused media. Additional information about the company's services can be found at https://www.nutricompany.com and marketing capabilities at https://www.inhealthmedia.com.
The combined approach has proven successful by delivering cost-efficiency alongside speed-to-market advantages. Gould's career includes visits to nearly every major retail headquarters in the United States and placement of hundreds of products on store shelves and online platforms. International brands require more than just a distributor according to Gould—they need a partner that understands how to succeed in America, which is precisely what NPI delivers through its integrated approach. This matters because it addresses a critical gap in the market where international companies often struggle with fragmented service providers, leading to higher costs and slower market entry.
The implications of this announcement are significant for the global health and wellness industry, as it provides a structured pathway for international brands to access the lucrative U.S. consumer market without the traditional barriers. By consolidating multiple functions into a single partnership, NPI reduces the financial and operational risks that typically deter smaller international companies from entering the U.S. market. This model could potentially reshape how international brands approach American expansion, moving away from piecemeal solutions toward integrated partnerships that offer greater efficiency and market understanding.
