SEGG Media Corporation announced that Racing Women drivers Jorden Dolischka of Austria and Léna Galyó of Hungary will compete in Round 1 of the 2025/26 Gulf Radical Cup at Yas Marina Circuit. This event represents another milestone in the company's expanding presence in global motorsport and women's racing initiatives. Both drivers, who were standout performers in September's Racing Women Nations Trophy at Donington Park, enter a competitive 18-car grid as the only female entrants. Dolischka demonstrated strong potential during testing runs, achieving the fastest overall time among all competitors, positioning her as a serious contender in a field traditionally dominated by male drivers.
The company's involvement extends beyond sponsorship, with SEGG Media operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. The focus on immersive fan engagement, ethical gaming and AI-driven live experiences represents SEGG Media's broader strategy to redefine how global audiences interact with sports content. Additional company information is available in the newsroom at http://ibn.fm/SEGG. This initiative comes at a time when women's participation in motorsports is gaining increased attention worldwide, with SEGG Media contributing to broader diversity efforts within the racing industry by showcasing female drivers in high-profile international competitions.
The Gulf Radical Cup serves as a platform to demonstrate that women can compete at the highest levels of professional racing, potentially inspiring future generations of female drivers and challenging traditional gender norms in the sport. SEGG Media and Sports.com are on-site in Abu Dhabi to provide exclusive live coverage through the Sports.com App for iOS and Android, representing the technological aspect of the company's approach to sports broadcasting. This digital-first strategy aligns with contemporary viewing habits while expanding accessibility to niche sporting events that might otherwise receive limited mainstream coverage.
The company's presence in Abu Dhabi underscores its commitment to capturing international motorsport events for global audiences through innovative digital platforms. By combining competitive racing opportunities for women drivers with advanced broadcasting technology, SEGG Media is creating new pathways for diversity in motorsports while simultaneously developing modern methods for sports content delivery. This dual approach addresses both representation in professional racing and evolving consumer expectations for sports media consumption in the digital age.
